For one of our recent reading quizzes,
we needed to relate games to a discipline that hadn’t been discussed in class.
At first, I thought this would be a tall task because of the many, many fields
of study we’ve discussed throughout the year. However, I went on Google Scholar
and realized that none of our guest speakers had ever related games to the
business field.
Recently, game designers have
produced several business games including specialized ones such as “Finanism”
for the finance subset of business, “Joblot” for production, and “Marketing in
Action” for marketing1. The most important aspect in these games and
simulations are to make them as real as possible to actual real-world business
problems. This is difficult because there are so many variables in a business
that needs to be accounted for which could make the game extremely complex to
play. Of course, an entirely realistic game isn’t possible, but business games
still hold tremendous value.
Games are extremely applicable to
the classroom environment for business classes because financial theory can
only take a student so far. He has to experience the complexities and
irregularities of running a business that a mere lecture or discussion can’t
possibly portray to the full extend. However, the combination of theory with
application (via game simulations like “Finanism”) can give the student a much
broader and more complete business education.
Furthermore, business game
simulations are used by real-world businesses. Some businesses have developed
specific programs where they can plug in certain variables to optimize their
business strategy. Others have implemented certain simulations to train their
employees and teach them certain skills in management or finance.
In either case, business games and
simulations are an extremely valuable tool for both students and companies.
They can be used for students to use the theory they’ve learned in the
classroom to apply in a realistic setting without nearly as much risk in
comparison to real-world companies. Additionally, businesses can implement
certain simulations and plug in certain variables to find the optimal strategy
for success.